As I posted previously, Yahoo has changed their search engine algorythms and boy-oh-boy have they fudged things up ... but I'm certain they would disagree and I'll tell you why.
The Wild Wolf team has been taking a hard look at the new Yahoo search, and here's what we're observing.
We're noticing that the top search results have web pages that for the most part are overly filled with textual information ... absolute over kill and the stuff that lowers you chances for a good ranking on Google.
We're noticing that those same top ranked sites all have shopping carts on the page being indexed. What we're thinking is that Yahoo is trying to target the buying dollar?!
We're noticing a number of those top ranked sites also happen to be running Overture ads ... this is sounding more and more like Google to us. Next we'll be forced to place Overture ads on all of web pages just to get ranking. Man what a racket!
We're also noticing that Yahoo is giving top ranking to forums where the website may or may not be on topic with the search term used, but someone has posted something on topic. Which means these results are pure crap for the person doing a search.
We're noticing some blogs getting ranked higher, but nothing by comparison to the forums.
We see that Yahoo is no longer giving much attention to either the web site's title or the domain name like they once did. We think that's always a big mistake because usually web sites that utilize those two elements are on topic ... dead on in our opinion.
Yahoo doesn't seem to be giving too much credibility to sites with strong backlinks. They seem to be opting for a focus on the commercial sites, but the sites they are picking are sites that have never been in the top ten ... and for good reason too!
Yahoo isn't giving more weight to sites that have been alive for longer than other sites either, and that's also usually big mistake becuase those older sites tend to have a lot more useful information.
We always think something is wrong when websites from Geocities out rank websites that have more credible information and a more professional look.
As far as we're concerned, Yahoo is broken right now ... there's no way the CEO of Yahoo! is sitting back saying, "Yup, that's it! It's ripper!"
So, don't run out and make changes to your web sites just yet. Just keep on adding content and aquiring backlinks ... plod, plod, plod ... and hope that Yahoo will adjust to fix these problems. And if you're business relies heavily on search engine leads ... well, this SEO company feels your pain.