Going Full Montey

As some of you know the FTC has made moves to force disclosure of word-of-mouth advertisements. This namely affects bloggers, newletters, ezines and discussion groups ... places online where there is a mix of word-of-mouth communication and advertisiments.

I've been blogging a little about it myself, and getting paid to do it too I will gladly say.

Here are the links to my posts on this topic: A Few Posts Here and There and
Full Disclosure - Full Montey.

Not every post I make on this particular blog is a paid post, only a few are. But, I think it's fair and ethical to develop a page dedicated to a Disclosure Policy.

On Monday, there's going to be a lot of announcements about Disclosure Policies and so, I thought I'd help out the Affiliate Guild and Webmaster Blog folks who might be affected by the FTC's changes.

A new website has been created to help you develop your own Disclosure Policy and I highly recommend you go there and get your Disclosure Policy done and posted as soon as possible. The advertisers will be requiring it becuase the FTC will require them to only do business will those who disclosed the they are being paid.

Some of you might know who Paul Harvey is. He's an longtime radio personality. If you've ever listened to his show, it's really hard to tell where his news starts and where his ads take over. He presents ads in the same tone and along side the news. It's very confusing to people listening to his show.

Bloggers and others, who are paid for their word-of-mouth ads are confusing to their readers ... when is it a post that's paid and when is it not.

We don't want to be the Paul Harvey's of the Internet.

There's nothing wrong with paid ads, and there's nothing wrong with disclosing that they are paid ads or that your site is running paid ads. 

Comments

[donny]

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