Let talk about link exchange ... Let's use an example ... janedoherty.com has a Google page rank of 4 out of 10. 4 is good, but it needs to eventually get a 6/7. So what this means, is that when you are considering whom you wish to trade links with ... they must have a page rank of 4 or better. Anything less pulls your ranking down. I get requests daily from a lot of people who want to do link exchange. If their rank is too low, I won't do it. The other thing to consider ... their website must be a similar topic to your own. If a colon cleasing site wants to swap links with you, don't do it. Relevant links are a must for a good Google page rank. Why does page rank matter? The better your page rank, the more relevant Google thinks you are and the better you placement will be. The last thing is that you can get as many websites to link to you only as you like. That's all good no matter what topics their website is about. Those are called backlinks and you want a ton of them ... that's how you will get into difficult keywords like "psychic" ... as in Jane Doherty's case. Right now, only Jane's index/home page show any ranking. All the others are 0/10. So, when you start having others link to you ... or you leave you link around the internet ... leave some to those other pages so they will begin to gain rank too. The more relevant the whole site is, the better your placement in Google will be.
















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